The United Motorcycle Council of NSW has launched the most extraordinary public relations campaign you and I are ever likely to encounter. Well, maybe some of the political spin doctoring of recent years is up there too. The campaign arrived on my desk yesterday in the form of a plastic folder containing seven pages titled Reporting Guide for Journalists and prepared by a Brisbane spin firm, and I have more detail of that in my column in The Herald today.
The United Motorcycle Council has been formed in the aftermath of the Sydney Airport bikie brawl this year to fight anti-bikie legislation, and yesterday's offerings make it clear that spin is very much part of that fight. The council's member clubs are Hell's Angels, Finks, Rebels, Nomads, Bandidos, Comanchero, Lone Wolf, Black Uhlans, Life and Death, Vietnam Vets, Outcasts, Phoenix, Brotherhood, Bikers for Christ, God Squad, Ambassadors and Diggers, and if that seems like a contrived mix you may benefit from the guide's definitions:
"A motorcycle club is a social club created for people with a common interest in motorcycle riding. The nature of the club membership can be likened to that of other community activities such as specialist sporting clubs, Rotary and Lions clubs."
The Hell's Angels and the Rebels, for example, are motorcycle clubs and they're also patch clubs.
"A patch club is an organised club of dedicated motorcyclists who join together as members with a common identity represented by a patch - the recognisable brand of that particular club. Patch clubs exist for the purposes of companionship, education, rider training and socialisation of motorcycle riders."
I am not making this up.
As much care should be taken in the choice of language and photographs when reporting matters relating to motorcycle clubs, the guide tells us, as when reporting matters relating to ethnic and racial minorities and people with disabilities.
Specifically, the bikies ask journalists to not use:
the words alleged and suspected as in "alleged Rebels member" or "suspected bikie" because these words imply that being a member of a motorcycle club is a criminal act;
the word gangs, because it is loaded with connotations of violent and illegal activities, and the word outlaws because club members "are not outlaws but members of a community-based club";
the words links and connections, as in to a motorcycle club, unless the claim is substantiated within the report. The inappropriate use of these words in relation to motorcycle clubs in reports about organised crime "creates the impression in the mind of the reader that there is no difference between the two".
The patch clubs' policy of not commenting to the media should not take away their right to fair reporting and the criminal activity of some club members "is no reason to convict all club members by association".
Poor devils! What say you? Are bikies copping a raw deal in the media?