They have a certain something in common, don't they! Sir Richard Branson's winning grin is, so far as I can see, a major foundation of his celebrity status. Bruce MacKenzie, the mayor and longtime councillor of Port Stephens, happened to have his winning grin peering at us from the Herald page opposite the photo of Richard Branson in Newcastle this week and the similarity was striking.
So why does the Hunter's media scramble to record Richard Branson's chopper visit to Newcastle this week to check out his rebuilt yacht and not Bruce MacKenzie's occasional visit to clean out the bookies? Yes, Sir Richard Branson is filthy rich, although according to the report in The Herald yesterday Bruce MacKenzie is not far off it. His private firm has just won State Government approval for a deal with Worimi Aboriginal Land Council to sell sand from Stockton Bight for up to $1.5 billion!
There's much more entertainment value in Bruce MacKenzie than the slick Richard Branson, and in talking up his deal in this paper a few weeks ago while it waited for government approval he didn't let us down. Talking about plans to sell sand to China and other countries, Cr MacKenzie said "if there's a quid in it for the Aboriginal land council we'll send it anywhere - I can't emphasise enough how the indigenous people of this area are going to benefit". Exquisite.
You'd be doing yourself a disservice not to read what Bruce MacKenzie has to say when he's in the paper, and you get the winning grin as a bonus, but with Richard Branson you get just the winning grin. And I'd walk much further to have a chat with Bruce MacKenzie than I would with Richard Branson.
It raises in my mind at least the puzzle of celebrity. What is it? Who creates it and why? Is celebrity more than fame? And is it hollow?