Many of Australia's female political leaders get a special deal from the nation's media, and it's not a favourable one. Sure, they have a honeymoon, but even that is different, always more intense but shorter than that enjoyed by male pollies. Julia Gillard's honeymoon started as hot rather than warm, and how quickly the heat dissipated!
The special deal has to do with a preoccupation with their appearance, their fashion sense, their make-up, their hairstyle and hair colour, and when the worm turns it is the media's choice of photographs that make this preoccupation a weapon. This pursuit of Kerry Chikarovski when she was NSW opposition leader a decade ago was ugly to watch, and others who've been targeted include Cheryl Kernot, Bronwyn Bishop and Amanda Vanstone. When you see a full-length photo of a woman politician it is likely that it is meant to show you more than the person. The media's choice of photos of Belinda Neal was cruel and damning. Of course unflattering photos of male polliticians find their way into the media, less persistently, but somehow these don't seem to matter. And seldom are they cruel.
In my column in The Herald today I suggest that Julia Gillard's strangely glamorous appearance in The Australian Women's Weekly may be setting her up for this malevolent spotlight. I don't think Australians have reached the level of national maturity that allows us to look upon a woman as a political leader rather than as a female political leader.
Have you noticed a difference in the media's treatment of, and our attitude to, leading female pollies?