He has suffered death threats, had his car damaged, had eggs thrown at his house and reported more than a dozen attacks on his property to police.
Now, community activist Tony Brown has had a crude website set up in an attack against his three-year crusade to shut down late-night pubs.
More than 160 people joined the Facebook site, "Tony Brown, Your (sic) a f--- head! Leave Our nightlife alone!!!", after it was uploaded on the social networking site on Thursday afternoon.
The page was set up just hours after a hearing of the Office of the Liquor, Gaming and Racing on an appeal against trading restrictions in Hamilton.
Although reluctant to speak up about the campaign against him because he did not want to give his tormentors any credit, Mr Brown said he became aware of the website when his teenage daughter told him.
"It is really appalling that it has come to having my daughter in tears because her dad is being slagged off," Mr Brown said.
"This sort of stuff has been going on for three years - we are under siege here. You can't sleep, you don't know when the next egg or rock is coming from."
Mr Brown said he has made more than a dozen reports to police about malicious damage to his house and cars.
He gets hurled pre-dawn abuse threatening to kill him before burnouts are done outside his house.
On Sunday, he received a death threat over the phone, and on Tuesday the hoons were back outside his house.
Inner Newcastle resident Professor Rob Clancy said he was appalled at the cyber-attack on Mr Brown.
"The attacks that he has had to endure from vested interests in this town are deeply disturbing," he said.
Professor Clancy, who previously researched the relationship between alcohol consumption and liver damage, said the city's leaders appeared reluctant to act on the issue of excess alcohol consumption.
"The supply of alcohol at licensed premises is one of the few things that can be controlled but our leaders appear determined to ignore it," he said.