Twits tweeting on about what they had for breakfast isn't exactly fascinating, but thanks to some recent high-profile celebrity followers like television's Oprah and Ashton Kutcher, Twitter has everyone talking.

The phenomenon is hard to escape, with Twitter used by The Newcastle Jets, Visit Newcastle tourism campaign and a string of Hunter businesses and identities to get their message across in under 140 keystrokes.

At first look, the uninitiated could be forgiven for thinking Twitter was another mindless time-wasting tool.

While it does give insight into the world of celebrity as stars update their own profiles with what they just ate, did or to a lesser extent thought, it also gives like-minded users a chance to really network.

Aside from all the Hollywood trash-tracking there is a more meaningful side to Twitter.

"Someone even invented a Twitter device that you plug into the soil of a plant that will then Twitter to you when it needs watering genius, or just plain weird," Newcastle's top Twit and university student Jacob Cass said.

At 10,000 followers, Mr Cass has the most of all Newcastle Twits and has eclipsed people like radio NX-FM presenters Steve and Kim, who have 60 followers. Television star Rove McManus has 5850 followers. Prime Minister Kevin Rudd has 29,000.

Networking Novocastrian Gordon Whitehead, aka TheMarketerAus, used the site to organise a now weekly Twit coffee morning at Honeysuckle.