Fed up with fashion that failed to complement the bodies of young girls facing the transition to womanhood, the budding Buttaba designer has created a line of "tween" clothing.

The fashion label, Just Mad - The Leo Collection, features 70 one-off pieces in its spring range for girls aged eight to 16.

It will be launched at Blackalls Park El Keziah Studio tomorrow.

"I'm always trying to think of designs," Alora said. "I think about them when I am going to bed, I look at what people are wearing whenever I go out. I look at their clothes and try to turn things around in my head to make them look better."

Alora's passion for fashion has become a family affair with design input from cousin Madison Murrell, 16, and sewing efforts from grandmother Kerrie Anne Mathews.

"Alora is the chief designer," Mrs Mathews said. "Nanny just sews."

The year 3 student's knack for style became clear when she started selecting outfits for her mother at just three years old.

"She would tell her mother 'you can't wear this pink with that pink - they just don't go'," Mrs Mathews said.

Evening dresses are among the tween outfits designed for "not quite teens" struggling to find fashion to suit their in-between age.

"Girls that are growing into adult sizes think that some of those clothes aren't the prettiest," Alora said.

The range, made mainly with stretch fabric and ties instead of zippers, would also help young girls feel confident as their body shape changed, Mrs Mathews said.

"It's so important because it is an age where girls are very self conscious and they can develop eating disorders, like anorexia, or depression," she said.

"There's a market out there of young girls just wanting to feel happy."

It is planned to release the tween spring collection each year.