PROMINENT city businessmen will shed their suits in favour of boardies when Newcastle hosts the SurfAid Corporate Cup for the first time in the new year.
City-based Lawler Financial Services is the naming rights sponsor for the February 22 event, which will be held in conjunction with Surfest and after the Hunter Business Boardriders annual fund-raising breakfast.
Sixteen corporate teams will participate, with the likes of NIB, Coffey Projects, Port Waratah Coal Service, WesTrac and Shaw Gidley in the running and already chasing funds for the cause.
Lawler’s partner Chris Davis, who will compete with colleagues Mark Arnold, Damien Passmore and Craig Sawyer, said each team will be joined by a pro-surfer.
SurfAid Corporate Cups are held annually in Sydney and Perth and are part of the work by of non-profit organisation SurfAid, which works to improve the health and well-being of communities in isolated regions that are also surfing havens.
Mr Davis said having the Corporate Cup in Newcastle was a good fit given the popularity of the Hunter Business Boardriders Breakfast.
“A lot of our clients are keen surfers who are in senior management or are successful business owners,’’ he said. ‘‘We see this as an opportunity to link the two together to raise some money for a great cause.’’