GET gold, get silver but whatever you do this summer don’t get bronzed.
That’s the message from the NSW Cancer Council Hunter branch who yesterday hosted an Olympic gold and silver medallist for the launch of its ‘‘Sun Sound’’.
The sound is a jingle penned by indie muso Ben Lee and will be played at Newcastle beaches and pools during summer.
It has been designed to remind beach-goers, teens in particular, to protect themselves from the sun.
In the Hunter 404 people are diagnosed with melanoma each year, and 50 die of it. Cancer Council Hunter manager Shayne Connell said while teens were tanning less they were still getting burnt at the same rates.
‘‘We know that many teens get burnt simply because they forget to protect themselves,’’ he said.
‘‘The Sun Sound is a friendly reminder.’’
Kayaker David Smith took home gold from the London Olympics.
He said sun protection was a regular part of training including hitting the water early, and wearing a hat and rash vest during exercises.
‘‘Too many people react and wait until they get burnt,’’ he said.
Sailor Nina Curtis, who won a silver in the sailing at London, said she spent hours on the water and it was about establishing good habits.