Big bucks to promote Lake bin system

LAKE Macquarie City Council will spend $313,000 to advertise and promote the introduction of a third bin to its garbage collection system.

The third bin is planned to be introduced next year.

A council report said the money would be spent on a ‘‘community education campaign’’.

The campaign would mostly include advertising ‘‘across various mainstream media, including television’’.

People’s understanding, acceptance and proper use of the third bin would be crucial to its success, the report said.

If the advertising campaign did ‘‘not achieve its objectives’’, there was a risk that Lake Macquarie residents would not use the new waste service properly.

That would mean more waste would go to landfill.

The council awarded a tender to Melbourne company Kenmore-DMP, which beat three Hunter companies that bid for the advertising work.

The council’s decision was based on ‘‘content and value for money’’.

Kenmore had a ‘‘high level of experience working with councils and state agencies on waste education campaigns’’, the report said.

Cr Jodie Harrison, the ALP mayoral candidate, said the company had agreed to spend 40 days in Lake Macquarie.

‘‘We need to make sure we control the campaign tightly to get value for money,’’ she said.

‘‘We don’t want to waste this money.’’

Cr Harrison said some advertising campaigns at other councils had failed and bins had been left in a ‘‘revolting state’’ because waste had not been discarded in the right bins.

The third bin will initially be for garden waste, with food waste to be added in two to three years once a waste processing plant has been built.

A council statement said it was introducing the third bin to reduce its exposure to the state waste levy and carbon tax.

‘‘Green waste will be diverted from landfill and processed into high-quality compost for use on parks and gardens, which will benefit the environment, ’’ the statement said.

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