THE Newcastle-founded company Wild Surf Co has gone into liquidation, affecting dozens of workers.
Owned by the Keane family, the surfwear company was established in 1981 and features headquarters at Adamstown.
It includes four Wild Surf Co stores at Charlestown Square, Jesmond shopping centre, Westfield Kotara and Stockland Bay Village on the Central Coast. The company also owns one Breakaway Surf Co store at Westfield Kotara.
Westfield Kotara centre manager Ryan Burns said he was advised on Friday afternoon that the company had gone into liquidation.
‘‘This is an extremely unfortunate situation, which has affected a total of five stores throughout Newcastle and the Central Coast, including Wild Surf Co and Breakaway at Westfield Kotara,’’ he said.
‘‘Westfield Kotara will announce in due course who the replacement retailers are.’’
One store employee said she arrived at work on Thursday to conduct what she thought was a routine stocktake and quickly realised that something more serious was going on.
She said she then received several text messages from the company thanking her for her service and advising employees to apply for a position when the stores advertise to reopen.
About 38 staff, including full-time and casual, are believed to have been made redundant across the sites.
Attempts to contact the Keane family and Shaw Gidley, who are managing the insolvency (liquidation) process, were unsuccessful yesterday.
Stocktake signs remain on some of the stores.
Other Breakaway stores are unaffected.