A NEW video that promotes the Hunter as a rapidly changing and diverse place has been launched to clear up ‘‘misinterpretations’’ of the region and draw more investment to it.
Developed by the Hunter arm of Regional Development Australia, the Smart Happens Here video and web campaign was launched on Thursday in tandem with the 2014 Hunter Investment Prospectus.
RDA Hunter chief executive Todd Williams said while the prospectus document would be used by local businesses to attract interest in the Hunter and placed in trade offices around the globe, it was hoped the video would entice even further investment.
‘‘We need to be telling our story outside the region, and in some cases the Hunter story is misinterpreted or not known,’’ he said.
‘‘We have wine, horses, mining, education and tourism, people generally know that about us, [but] the Hunter has changed and is changing rapidly.
‘‘It is a productive, urban, diverse and individual place .. and the Smart Happens Here web-based campaign promotes the people, environment and culture of the region, it’s designed to pique interest and encourage people to seek information on the Hunter as a destination.’’
The prospectus was launched by Minister for the Hunter George Souris before an audience including Newcastle Airport chief executive Paul Hughes, Newcastle lord mayor Jeff McCloy, Maitland MP Robyn Parker and Newcastle MP Tim Owen.
Mr Souris said the Hunter had been ‘‘overlooked or forgotten’’ by policymakers in Sydney and was ‘‘now beginning to pay the price for these decades of neglect’’.
He said the state government realised that the Hunter was a key area that required attention if it was to achieve its goal of making NSW the number one state again.
To see the Smart Happens Here video go to http://www.smarthappenshere.com.au