A town better known for movies turned to music over the weekend when Mumford & Sons played in Dungog.
Response to Saturday’s music festival, which also featured Edward Sharpe & The Magnetic Zeros, Sarah Blasko and Matt Corby, proved the town could be on another tourism winner.
All 10,000 tickets for the festival sold out months ago, within two days of release.
It is the same size as the crowd drawn to the town’s major annual tourist attraction, the Dungog Film Festival, held in June.
The tiny town of Dungog, with a population of about 2800, was the only ‘‘Gentlemen of the Road’’ stop on Mumford & Sons’ national tour of Australia.
Mumford & Sons developed the ‘‘Gentleman of the Road’’ concept along the lines of the band’s favourite overseas music festivals like Colorado’s Telluride Bluegrass and Scotland’s Loopallu.
"We want to stop off in towns not usually heavily toured by bands, and celebrate the people, food and music that inhabit them,’’ the band said.
Revellers in Dungog danced and sang to major acts until 11pm before a DJ finished the evening.
Led by Marcus Mumford, Mumford & Sons is touring on the back of the release of their new album Babel.
They had huge success with their debut album Sigh No More in October 2009, which went to number one in Australia.
The band heads to Hobart where it will perform at the Derwent Entertainment Centre tomorrow.