BELINDA SMITH: Tips on building your brand

STYLE OF HIS OWN: Apple's Steve Jobs and the black turtleneck.

STYLE OF HIS OWN: Apple's Steve Jobs and the black turtleneck.

Opinion

Personal brand extends beyond your Steve Jobs style black turtleneck and jeans or power suit.

The way you communicate, your work style and how you leverage your strengths and passions combine to present your career brand whether you like it or not.

Building and owning your brand is one of the most overlooked development tools there is. Whether your goal is a promotion, going out on your own or transitioning to a new industry, here are a few simple ways to draw out the essence of your professional self:

* Know your strengths – is yours strategy, innovation, or process improvement?

* Find your passion – is it growing people, inventing products or making things better?

* Work your way – does open plan, shared space or quiet corner put you in the zone?

Building and owning your brand is simple with a little time and honesty. 

Belinda Smith is a freelance writer and former Telstra Young Businesswoman of the Year

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