Novocastrians are being urged to help the city make history as the home of the world's largest human letter V.
And the tilt has taken on an even greater sense of urgency after Newcastle lost its only other Guinness World Record, for the world's longest line of surfboards, in May.
The "Big Red V" attempt is being spearheaded by the Hunter Volunteer Centre and will be held at District Park in Broadmeadow.
People should arrive at 11am wearing either a red t-shirt or cap.
The current world record for a human letter is 2,166 people set by Dell Technologies in the United States in June.
Executive Officer of Hunter Volunteers Tony Ross said it was an ambitious target to beat, but the centre believed it could get the numbers.
"We are feeling confident that with the support of all our Hunter volunteers, supporters and friends we can beat this number," he said.
Mr Ross said it was also an opportunity for people to celebrate the contribution volunteers make to a myriad of organisations across the Hunter.
"From community gardens and aged care facilities to busy men's sheds and creative programs, many of these would not be possible without the wonderful contribution made by our Hunter volunteers," he said.
"We have the wonderful support of the Lions Club who are cooking our lunch for a very small cost and it will be terrific if our volunteers get some community support for the great work they all do."
New York set the record for the world's longest line of surfboards in May when 685 were laid top-to-toe, eclipsing the previous record of 608 set at Nobby's Beach last year.