It's the mansion on the hill that has set tongues wagging across the city.
Construction is yet to finish on the three-storey house, nestled among eucalypts on the corner of City Road and Brunker Road.
But the gateway site is nearly impossible to miss as drivers make their descent into Merewether, and real estate agents admit there has been enormous interest.
"As soon as the trees came down, we started getting more calls than we did when the land was on the market. It's been purchased by a Novocastrian and believe it or not, he's building a house," agent Peter Macadam of Colliers International said.
The parcel of land at 501 Brunker Road - which neighbours the Bullecourt army barracks - was previously owned by Telstra but was surplus to requirements and was sold off last year.
The new buyer did not wish to have their identity disclosed publically, but the Herald has confirmed it is a well-known local business owner. Australian Property Monitors data shows he forked out about $412,500 for the 1.62 hectare site.
Plans for the brick and clad, iron-roofed dwelling were conceived by Elk Designs and approved by Newcastle Council in February.
It will accommodate a whopping 839 square-metres of living space with "cross suburb viewing opportunities", accompanied by a swimming pool, cabana and five-car garage.
The maximum height of the home will be 8.5 metres above ground level, and it has been designed to effectively sit "in the hillside" to reduce the visual impact.
Mr Macadam said the owner had gone “through the hoops” and stood to make a large capital gain.
Another home on City Road with similar views across the city sold for over $1 million in August.
"He took an absolute punt because he had to buy the block itself, which was covered in trees. There was a fair amount of slope, it was not connected to services, there was no DA and there was a flora and fauna report,” Mr Macadam said.
But the suburb’s new addition has left some Adamstown residents unimpressed.
One submission argued the home would destroy the habitat for foraging woodland species and an "almost unbroken tree canopy" along the ridge that served as a “welcoming green gateway” to the city from the south.
The applicant responded that only 17 per cent of the site would be cleared, with the remainder "retaining some or all existing tree cover", protecting the habitat for native species.
Brunker Road resident Matheus Schutte said he was stunned to see foundations of the home being laid when his family had not been consulted by council.
"We couldn't believe it when all of a sudden, this huge house got built there without anybody being asked," he said.
"You would think the council would send the information through to people that live here, but we had no say in the matter."
He felt it was a double standard after he was forced to “go through all kinds of hoops” to add a second storey to his house, where he has lived for over forty years.
“I had a fair few problems, I had to get plans drawn up showing why I wouldn’t be a hindrance.”
Newcastle Council was contacted but did not respond before deadline.