THE Knights may have lost but the Hunter Sports Group's family-first attitude was declared a winner yesterday.
The first game under the new family membership pricing structure was introduced before a larger-than-expected home crowd of 18,158 people.
Hunter Sports Group manager of commercial operations Jarrod Johnstone said the decision to allow children and families onto the field at full-time boosted the family atmosphere at the game.
The group continued to edge closer to its goal of 10,000 new members and last night stood at "not too far off" 7000 signings, Mr Johnstone said.
"This package is available for the rest of the year so we encourage people to become members and secure their seats for 2012."
Steve and Joanne Wright of Scone are ecstatic they can afford to take their two young daughters to home games after signing up last week.
"We looked at membership at the start of the season but for our family it would have been over $1000," Mr Wright said.
"The new family package is such a great offer, we really enjoyed the whole day, apart from the Knights losing."