Chuck Norris bottled water to be distributed by a Thornton company

If the wars of the 20th century were fought over oil, the wars of the 21st century will be fought over water.

We reckon Chuck Norris understands this widely-held belief. This might be one reason why he’s selling bottled water.

We reckon Jeff Dumbrell gets this concept, too. Jeff’s Thornton-based company Calais Industries has secured the distribution rights for Australia and New Zealand to sell CForce Water by Chuck Norris.

Chuck starred in films like The Delta Force and Way of the Dragon and the TV series Walker, Texas Ranger

Calais Industries sells engineered materials to the mining industry, but the downturn in that sector led the company to seek new opportunities.

They’ll be selling Chuck’s artesian water under a company called Calais Water Distribution, which will have its brand launch on Friday.

Chuck’s water is sourced and bottled on his ranch in Navasota, Texas.

“We were looking for a product to diversify. I was cruising on Facebook one day. I’m a big fan of Chuck Norris – I’ve been doing taekwondo for 20 years. I came across the fact that he does bottled water. Bottled water seems to be doing really well at the moment,” Jeff said.

“So I thought, ‘hey why don’t we send an email to see if they’d be interested in anyone distributing in Australia for them’.”

The email was sent in April.

A week later, Jeff received a reply from the company’s vice president of sales, saying they didn’t have an Australian distributor.

Discussions progressed, including a “heap of 2am phone calls”, and a deal was struck.

“Chuck started bottling in February and releasing his water to the market,” Jeff said.

And now, the first container of Chuck’s bottled water is on its way to the Hunter.

Jeff is aiming to sell the water through supermarkets.

Topics suggested to Jeff that he was one of those courageous species known as entrepreneurs – the type who sees a good opportunity and goes for it?

“I think that’s a fancy word for people who can’t hold down a normal job,” Jeff joked, in self-deprecating fashion.

“It’s a huge financial risk. We’re committing to a full container of water. You can imagine that’s quite expensive.”

Topics dips its lid to Jeff and his company. As the coalmining sector declines, the Hunter Region needs more people like Jeff who are willing to have a crack at new industries.

Mind you, it helps to have a brand ambassador like Chuck Norris.

Chuck has agreed to sign 23 bottles for Jeff’s company. Anyone who buys a 12-pack of the water will have a chance to win one of these signed bottles.

“His signature is highly valued in America,” Jeff said.

If you think Chuck is all about profit, you’d be wrong. Last month, Chuck and his wife Gena donated 15,000 litres of their bottled water to victims of Hurricane Harvey in Texas, through The Salvation Army. 

Geldof’s Insight

The Property Council published an article on Tuesday about comments that Sir Bob Geldof made at a property conference.

We only know this because Newcastle Herald journo Ian “Kirky” Kirkwood sent us a link to it, saying Geldof made some “very good points”.

Here’s some comments from the humanitarian rocker, labelled in the article as a “highly-astute businessman with a net worth estimated to be around $100 million”.

Geldof said property had “profound psychological implications” because it was “bound to the most intimate and personal aspects of people’s lives”.

“Tread softly property dudes because you can tread on people’s dreams,” he said.

“People invest all they have now and in the future – materially, financially and emotionally – into this one asset.”

Geldof wondered why housing unaffordability could grip places like Australia, where there was “endless amounts of land”.

If you cannot afford to buy a home, you are “deep in the centre of the problem” in our world. 

For “too long” there had been this “weird notion” that the economy and society were “somehow different and separate”.

“They are not,” Geldof said.

“Economic progress without social progress is a mean, dispirited, self-defeating, weak-willed thing.” 

The good economy and the good society go together, he said, adding that “there are whole economies that require a new politics”.

“Business must be embedded in society or it has no function.”

Topics agrees with Kirky that Geldof made good points.

  • topics@theherald.com.au