WHEN KRISTY Mujana and Priscilla Fisher became best mates over strong coffee last year, they unsurprisingly got talking about their shared passion for caffeine.
Back then, Ms Mujana and her partner ran their own cafe, Merewether’s Esther C [the couple have since sold the business], and she and Ms Fisher began talking loosely about starting their own roasting business.
“We just thought ‘where are the women in this industry’ and we just thought ‘we will be those women and we’ll support those who want to be in it,” says Ms Mujana.
Enter Floozy, the girls’ new coffee roasting business with a brand so cheeky it’s attracted interest from overseas clients.
“We googled bad words for women and wrote the list out and we wanted to take a word that was used as a negative to women and make it our word,” says Ms Fisher.
“People come up and say ‘Hey Floozies!’ and we’re like ‘Yeah, we’re successful businesswomen and that’s cool.’
The brand’s playfulness belies the duo’s seriousness about their craft.
“We want it be millionaires,” laughs Ms Fisher, “with our own roastery with pink walls and the whole shebang. We want to aim to get our own equipment and own space.”
For now, Floozy leases equipment in Shortland to roast the high quality, traceable and ethically-sourced green coffee beans they source, and personally taste prior, from a merchant. It sells filter and espresso coffee either as whole beans or ground. Floozy also sells tea tmade from the sundried skin of the coffee cherry.
Floozy Coffee Roasters supplies to Haywire on Darby Street, Esther C and Think at the University of Newcastle, plus other cafes who use their beans seasonally.
The women donate a portion of every coffee bag sold to The Rough Period, a charity that supports women, and are about proving the worth of women in their industry.
“If you think of a barista you think of a beard, men tend to get the glory,” says Ms Fisher.
Adds Ms Mujana: “Having worked as a barista, people tend to come up to the men and thank them for the coffee and ignore you made it.”