Digital designs go global

DIGITAL GURUS: Awards-winning team Blake and his brother Ryan have made a clean sweep of industry awards of late, proving their digital expertise.

DIGITAL GURUS: Awards-winning team Blake and his brother Ryan have made a clean sweep of industry awards of late, proving their digital expertise.

They say pressure creates diamonds and in 2017, Charlestown-based digital company Zimpleweb has sparkled.

Fresh from a breakout 2016 where they won Best Digital Agency at the Newi Awards, this year co-founder Blake Bennett was named Entrepreneur of the Year at the Lake Macquarie Business Excellence Awards, while his brother Ryan was named Young Businessman of the Year.

Zimpleweb also won Best Cloud Based Solution at the 2017 NEWi Awards and a number of highly regarded aWWWards and CSS Awards for a number of digital projects.

“The awards are recognition of the journey we’ve been on,” Blake said.

“We came from a start-up with no network and we just worked hard on learning and understanding what it means to have good presence online and how to do business.

“We knew digital mediums would have massive presence five years down the track, I guess the awards are rewards for the journey in that space and the good work we do.

Zimpleweb’s story is in many regards the classic digital start-up fairytale.

A company started five years ago in a suburban garage on weekends by two brothers working multiple jobs powered by a digital vision.

They started building websites for local clients and together with third director Nathan Hookway, branched into digital marketing and from there into the ever-expanding digital space that knows no geographical boundaries.

“We’ve registerd 80 per cent annual growth year on year since conception and we now employ 18 full-time staff,” Blake said.

Clients are diverse and many but notables include Orica, Bupa, Kraft Heinz, Clarendon Homes, Maxim Accounting and recently the US Olympic Swim team.

“They were interested in a cloud-based sharing platform we built for SwimPro which enables the USA coaches and athletes to view training sessions in real time and unlock optimisation insights otherwise undiscovered,” Blake said.

“It’s got wide application across all sports and other areas where shared communication across wide networks is critical.

“We use beacon technology for Domain Homes to track human traffic through display villages and understand through data what’s popular and what’s not,” he explains.

The Zimpleweb model is simple in a complex way.

It focuses on the digital ecosystem of a company and devises data-backed systems that leaps the company into the digital realm.

“We look at their digital footprint, understand where they are lacking in both processes internally or externally and design and create digital tools to help them grow. ” Blake said.

“It might be replacing paper-based systems, hooking into supplier data bases, automating processes via CRM, rebuilding databases or simply enhancing their online online presence through a website.

“We start small, but it grows as they get up to speed with the digital technologies available.

“With companies such as Clarendon Homes , it’s all about providing solutions that tie into their entire digital marketing environment – apps, touchscreens, an entire digital user experience.

“There is no grey area because it is all data driven. The relationships are harmonious. If the client doesn’t see the results, we don’t get the business.”

The nature of digital work means that Zimpleweb clients are situated all over Australia and are serviced from the Newcastle office.

“We are enjoying great success, but it’s been the product of passion and hard work and a certain amount of good timing and circumstance,” Blake said.

“My brother is an engineer who can code, I’m a designer with a background in medical advertising and marketing.

“It was the perfect combination on the eve of the digital age.

“We could see that a large part of companies futures would revolve around digital. 

“We left our jobs, I sold my apartment and we’ve just gone for it.” 

Zimpleweb is located at 63 Ridley Street, Charlestown opposite Charlestown Square.

To find out more information call 1800 ZIMPLE or visit the company website: www.zimpleweb.com.