Ben Simmons' Philadelphia 76ers jersey is one of the top 10 sellers in the NBA.

The popularity of Ben Simmons continues to boom with the NBA announcing the Australian's Philadelphia 76ers jersey is one of the top 10 sellers.

The 21-year-old, who is expected to achieve the rare milestone of being selected in next month's NBA All-Star game in his rookie year, came in eighth on the jersey sales list.

STAR: Ben Simmons

STAR: Ben Simmons

The most popular jersey was that of Golden State Warriors guard Steph Curry, ahead of Cleveland Cavaliers' LeBron James with the Warriors' Kevin Durant third.

Simmons beat some of the NBA's biggest stars including San Antonio Spurs All- Star Kawhi Leonard, Houston Rockets MVP favourite James Harden, Boston Celtics guard Kyrie Irving, the Warriors' Klay Thompson and Los Angeles Lakers rival rookie Lonzo Ball.

Simmons's 76ers teammate Joel Embiid was the sixth-biggest seller.

The results were based on NBAStore.com sales from October 2017 through to December 2017, with Simmons and Embiid making their debuts on the list.

The 76ers were among the NBA's worst teams for years before the arrival of Simmons.

However, the former Newcastle Hunters junior and Embiid have combined to make 76ers the third most popular on the merchandise sales list.

The Warriors sold the most merchandise, followed by the Cavaliers.

The Los Angeles Lakers trailed the 76ers in fourth and the New York Knicks were fifth on the team merchandise list.

​ * TOWNSVILLE skipper Suzy Batkovic will be hoping to seal a Women’s National Basketball League grand final triumph in Melbourne on Thursday night. Townsville beat the Boomers in the first game of the best-of-three series last Saturday.

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