Newcastle business 20/20: Watch the story of Jean Bas

Jean Bas had ambition, skill and “one little seamstress” when she started her atelier in the 1980s.

When the doors opened on King Street she would cut her material on a ping-pong table and the pair would share a single domestic sewing machine.

A lot has changed since then and the business has seen remarkable success, from making local workwear collections, to a window display in David Jones department stores.

Transforming her business has been the key to longevity for Jean Bas.

Watch the story of this Newcastle-based business.

The series 20/20: Looking Back, Moving Forward has been produced by creative agency Out Of The Square Media in partnership with the Newcastle Herald. The initiative highlights the success of veteran Hunter businesses. Read more here.

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