A LOVE for the beach and a disgust at attitudes towards litter in the Hunter have galvanised a group of surfers to instigate their own clean-up movement.
OdysSea hopes to encourage people to go to beaches on the weekend for a surf or skate and to pick up discarded rubbish along the way.
Founders Tahlia Anderson, Georgia Reed and Brianna Hodgson have been running the group since last year but want more people involved.
"We . . . just couldn't stand the sight of everyone just trashing the beaches," Ms Anderson said.
"We started doing our little bit and picking up all the rubbish and people just kept asking us what we were doing and why we were doing it, which was a really bizarre thing for us.
"So we started skating [down Memorial Drive car park] every Thursday on sunset, picking up rubbish as we went and it just kept building and kicked off."
The group have enlisted the help of Cameron Bannerman, aka Mr Surfest 2012, to promote their cause.
He has painted a surfboard that OdysSea can use to let people know they're at work and when their next clean-up is on.
"People come down here and just throw their bottles and food wrappers wherever," Mr Bannerman said.
OdysSea is also planning to incorporate music, art and surf events to further promote the venture.
The next clean-up is tomorrow at Bar Beach at 10am.
Mr Bannerman is also exhibiting more of his surfboard artwork at Nook Store, in Hunter Street Mall, tomorrow from 3pm.