Jeff McCloy images light up Twitter and Facebook

Jeff McCloy and his cake.
Jeff McCloy and his cake.

A PHOTO of former Newcastle Lord Mayor Jeff McCloy has lit up social media.

The controversial developer has sparked outrage and jokes across Twitter and Facebook after images showing him with a cake shaped like a brown paper bag filled with $100 notes went online.

The images, posted by the McCloy-owned Lucky Hotel’s Facebook page and since deleted, show a smiling Mr McCloy sitting in front of the cake while another is a close-up of the dessert.

Today Mr McCloy released a statement apologising for what he described as 'bad judgment' from one of the guests at his surprise birthday party who had provided the cake. 

"I am fully aware of the seriousness of the current ICAC investigation and its ramifications," the statement read.

"I sincerely apologise that this has occurred."

The picture may be considered a bad look after Mr McCloy resigned in August over Independent Commission Against Corruption allegations he illegally donated to several Hunter politicians’ campaigns.

The Newcastle Herald understands Mr McCloy was unaware of the cake before it was unveiled in front of him.