A SCHOOL of creative industries will be established at the University of Newcastle as part of an overhaul of the existing faculty of education and arts.
The school will combine the disciplines of communication, creative and performing arts, design (including natural history illustration), fine art and music.
Pro Vice-Chancellor John Germov, said the proposal changes echoed moves by other universities to shift towards a more contemporary approach to creative education to support the rapidly changing global workforce and a shift towards an innovation economy.
“The future direction in our region and worldwide will be the growth of sectors like the creative industries that focus on digital technologies, discovery, innovation and entrepreneurship,” Professor Germov said.
“This has seen a shift in demand for a new type of creative graduate, resulting in many Australian universities reshaping traditional creative degrees to prepare graduates with work- ready skills for a range of new jobs emerging today and into the future.”
It is estimated the value of creative industries to the Australian economy is more than $90 billion annually, adding more than $45 billion to gross domestic product and generating annual exports of $3.2 billion.
Professor Germov said the university aimed to pioneer a new way of delivering creative undergraduate and postgraduate programs to increase graduate opportunities and employability and strengthen disciplines that were experiencing declining demand.
The move to establish a school of creative industries aligned with the university’s commitment to regional transformation through world-class innovation and impact.
“The Hunter is in a period of economic transition and investment in the creative industries signifies the university’s commitment to support new forms of industry and innovation, as evidenced by our expansion in the Newcastle CBD with NeW Space, and further plans to establish innovation spaces to champion and develop an innovation ecosystem in our region,” he said.
“We plan to build four distinctive and targeted thematic research concentrations – creative cities and communities, making real and virtual worlds, social innovation and creative entrepreneurship and new technologies, connectivity and audiences – to drive industry engagement and research investment in our region and grow our reputation worldwide in the creative industries.”