Opinion | The importance of the pitch | Gordon Whitehead

PREMIERE PITCH: Participants in the first Regional Incubator Program Pitch Event.

PREMIERE PITCH: Participants in the first Regional Incubator Program Pitch Event.

A couple of weeks ago, I was lucky enough to join more than 70  tech entrepreneurs and investors to hear pitches from eight fantastic regional start-ups at the first Regional Incubator Program Pitch Event. With innovative products, business models, and platforms from fields as diverse as healthcare through to heavy industry and education, it proved to be a fantastic evening.

Congratulations to all participants: Corridor Insights, Scrubit, Mobito, Hackerlinx, itsfound, Optim Control, Obelisk Systems, and Smart Guard Tech. A special thank you to our guest investor panel members, Melanie Nicholson, president/chair Regional Angels and Brad Gorton, managing director CEO, Gorton IP.

For most entrepreneurs, the idea of pitching an innovative idea to investors is terrifying. For new ideas to prosper, or if you need to seal a deal, delivering a great pitch with confidence is crucial.

If you are serious about commercialising an idea, pitching is serious business. Take every opportunity to pitch to friends, colleagues or even your mum, especially in the early stages.

Pitches come in many shapes and sizes. Most good pitches cover the particular problem your idea is solving, how you plan to solve the problem and what makes your solution different. 

Other key areas to address are knowledge of your market size, alternative solutions to problem solving, and how you plan to make money.

A good pitch has to convince investors, customers or partners that you have thorough and in-depth knowledge of your industry and that their money is in safe hands. An entrepreneur must be ready to pitch anytime, anywhere - from airport lounges and elevators, to corporate events. Because of the success of the event, The Business Centre will host monthly pitch practising sessions for local entrepreneurs. 

Gordon Whitehead is ASBAS coordinator, The Business Centre