Dantia are providing local businesses with unique opportunities to boost their sales from the influx of interstate and broader region visitors who will sleep, eat and recreate in Lake Macquarie over the Big Weekend this October 14-15.
The fourth round of the Australian Offshore Superboat Championships will be the feature event of two days jam-packed with fun and free activities.
To leverage the strong nationwide interest in the events and allow local businesses an affordable and unique opportunity to be part of the Big Weekend action, Dantia are offering businesses the chance to be part of two powerful promotional initiatives.
Free Event App
In conjunction with Local Business Chambers, Dantia is providing a free opportunity for businesses to drive sales traffic by promoting a special offer to Superboat visitors via an event app, which will be promoted across all media platforms, including a glossy 16-page lift-out by The Newcastle Herald.
A second Dantia initiative, the exclusive 200 Club offered a unique opportunity for Lake Macquarie businesses to join a co-operative marketing campaign for a major national event with a modest investment of $550.
Last Tuesday night, Dantia's 200 Club members attended a special upgrade event, where 12 boat sponsors, a Sunday Race Day Sponsor and official Naming Rights Partner of the 2017 Offshore Superboat Championships Lake Macquarie were drawn.
The winners were:
- Offshore Superboat Championships Lake Macquarie Naming Rights Partner (worth $100,000)– Gibbo's Auto Electrics.
- Sunday Race Day Partner ($10,000) – EMS Energy Savings
- Race sponsors ($5000 each) – LDC Luxury Dry Cleaning, Property Solutions 101, McCluskey Insurance Brokers, Employs, Inovin, The Brighton Apartments, The Esplanade Motel, Dollface Garage, Central Charlestown Leagues Club, Hunter Land Rover, Newcastle Bookeeping Plus (VBD), and National Security Consulting
“Our work to secure the Offshore Superboat Championships for the next five years as the key feature of the Lake Mac Big Weekend represents a major coup for the Lake Mac business community,” Dantia CEO Peter Francis said.
“More than 30,000 people flocked to the 2016 Big Weekend, and this year’s event will see the inclusion of jet ski racing, markets, food stalls, entertainment, ‘come and try’ water sports and aerobatic displays to create an incredible destination event that will continue to drive the Lake Mac business economy for years to come.”