Topics loves it when big organisations try to make a difference.
Which is why we love the latest initiative from Greater Bank.
The Hamilton-based financial institution hopes to change the course of Australian emoji history.
It is calling for the creation of an Australian dollar emoji.
The Greater is, of course, known for its marketing savvy. Back in 2009, it secured Jerry Seinfeld to be the face of a marketing campaign.
Now it has turned its attention to emojis.
In a worldwide study of emoji use, money was the 32nd most popular out of 60 categories.
The emoji-world has American bills, euros, yen and pounds, but apparently no Aussie currency.
Greater Bank is leading a movement to rectify this oversight.
It has created a petition at change.org, titled Where is our $AUD Emoji?
The driver of the Greater’s #AussieDollarEmoji campaign, Matthew Hingston, said language was evolving.
“As the pace of the world in which we live increases, so too has the way we communicate,” said Matthew, who is the Greater’s head of marketing and customer experience.
“SMS was a game changer, but now there are many other instant messaging platforms that dominate this landscape.”
Matthew said hashtags “convey a lot of information in a quick little bundle of letters”.
But he said emojis were “arguably the most satisfying and succinct form of communication”.
“Not only can they depict our emotions, but they also take on their own cultural meanings,” he said.
Emojis are popular, but also powerful.
In the past few years, they’ve become more multicultural and racially diverse.
Greater Bank believes that it’s time Australians were better represented, with an Australian dollar emoji.
“We want this emoji not just for the local Australian population, but so the rest of the world can see our unique Australian dollars on their mobile devices,” Matthew said.
The bank urged people to rally for the #AussieDollarEmoji, show some Aussie spirit and sign the petition.
Speaking of banks, reader Michael told us this story about ANZ Bank.
He’d been banking with them for years and they kept hassling him about life insurance.
Thing is, Michael didn’t want their life insurance.
“I asked them repeatedly to take me off their list,” he said.
But they didn’t listen. Eventually, he gave them an ultimatum. If they called him one more time, he’d shut all his accounts and switch banks.
Michael no longer banks with ANZ.
Speaking of life insurance, we were reading a product disclosure statement of a superannuation fund recently – as you do.
We noticed a table on death benefits – payouts your family would receive if you died.
If you’re aged 15 to 19, your death benefit is $47,600. This figure steadily rises until reaching a peak of $192,400 at age 35.
Then it gradually declines to $17,100 when you’re aged 59 to 69.
So according to the hallowed insurance sector, we hit our peak in our mid 30s and it’s all downhill from there.