NEWCASTLE Jets chief executive Lawrie McKinna will be a key-note speaker and feature in a football panel at the Australia-China Sports Summit in Shanghai next week.
At full-time in Sunday’s clash between the Jets and Perth, McKinna will rush to Sydney to catch a flight for China where he will represent the Jets and the Ledman Group at the two-day workshop.
Other presenters include Tennis Australia chief executive Craig Tiley, Port Adelaide boss Keith Thomas and Football Federation Australia director Moya Dodd.
More than 200 people, representing national and multi-national organisations, will attend the summit.
“It is a chance for us to strengthen the Jets brand in China, which is part of the Ledman Group’s strategy,” McKinna said. “Martin Lee is the only Chinese businessman who owns 100 per cent of a club. Because of the favourable time difference, the A-League is gaining more exposure in China. This is great opportunity to get in front of Australian and Chinese business and speak about relationships.”
While in China, McKinna will travel to Shenzhen to meet with Lee.
Meanwhile, McKinna has been delighted with the response to the club free-ticket promotion for the clash against Perth.
“It has been a fantastic response with more than 6,700 people taking up the offer,” McKinna said.
“The aim is to get more members from it. Hopefully people enjoy the experience and come back.”