Iconic travel firm rebrands

GOING PLACES: Travel Associates is a boutique travel agency with a total focus on uncompromising customer service, a style that syncs perfectly with  the Pearsons' approach to travel.
GOING PLACES: Travel Associates is a boutique travel agency with a total focus on uncompromising customer service, a style that syncs perfectly with the Pearsons' approach to travel.

Escape Travel is rebranding as Travel Associates after joining forces with Australia’s number one premium travel agency group.

This move is the latest exciting evolution in the Hunter based travel company founded and still run by the Pearson family. Escape Travel emerged out of Harvey World Travel, which was founded by the Pearsons in the 1990s and remains synonymous with travel for generations of Novocastrians.

“We opened in January 1997 with my father (Richard Pearson) and I as a franchise of Harvey World Travel,  with mum looking after the accounts,” Richard’s son Adam said.  “Later that year Angela Jenkins joined and still works for us, 21 years later. My brother Geoff joined us in 2005 and stayed in the business until late 2016.

“Over the 17 years as Harvey World Travel, we grew our business to five offices, buying Harvey World Travel Kotara and Charlestown and opening Harvey World Travel Mt Hutton and Glendale with more than 38 team members. We pride ourselves on still being a family business, owned by my wife (Fiona) and I for the last 18 months and it doesn't stop with our family. We also have a brother and sister in our team as well as a mother and daughter."

Travel Associates is a boutique travel agency with a total focus on uncompromising customer service, a style that syncs perfectly with  the Pearson’s approach to travel. 

“We understand  that some clients are well-travelled and appreciate unique travel experiences and a choice of premium travel options,” Adam said. 

“We also bring our expertise to the fore for first-time and less experienced travellers.

“Our experience really does matter. That's why an appointment with Travel Associates is much more than just a consultation.”

Their travel advisors go out of their way to tailor design dream itineraries and provide competitive airfares (in first, business and economy class), special interest tours, luxury cruise and rail journeys, family packages to the likes of Fiji, Hawaii and Thailand with a difference.

Travel Associates’ national network of more than 500 experienced advisers offer a genuine love and passion for travel, a wealth of industry experience and years of first-hand destination knowledge. 

 “We have people in our teams with 10+, 20+ and 30+ years of experience in the travel industry, who have travelled to all corners of the globe – from trekking with the gorilla's in Africa, to the Rocky Mountaineer rail journey in Canada, river cruising in Europe, skiing in Japan – we've done it all,” Adam said.

“That personal attention to detail is a perfect fit for the Travel Associates model, and paired with   high quality  marketing, IT support, training operations and  superior buying power translates to the best deals for our clients.”  

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