THE Vegemite aisle at the supermarket will soon be “as bright as bright can be” thanks to the eye-catching work of Newcastle artist Mitch “Revs” Resevsky.
His artwork will be featured in a collection of keepsake jars celebrating Vegemite’s 95th anniversary.
They will hit supermarket shelves this month.
“I have not been able to wipe the smile off my face since I found out about it,” Mr Resevsky said.
“My work is heavily based around the ocean. It’s very bright, it’s very fun, and most importantly, it’s just got good coastal vibes. And that’s what we’re all about in Newcastle.”
Mr Resevsky was one of three artists across Australia to have work selected to feature on the commemorative Vegemite jars.
He created his design in response to a creative brief that asked him to sum up the “taste of Australia”.
Melbourne artist David Bromley, and Brisbane-based Kaiadilt artist Claudia Moodoonuthi, also had work chosen for the ‘95 Years’ collection. Each artist has replicated their jar design as a large art work which will be auctioned for charity in Melbourne on Thursday night.
“All the funds raised will go to a charity of our choice,” he said. “I chose the Westpac Rescue Helicopter Service. The branding colours are on point too – the red and the yellow.”
Each jar will be released throughout September, one at a time, until stock runs out. Mr Resevsky’s design will be the second to be released.
Matt Gray, marketing manager for the brand, said they were proud to collaborate with these artists to create a piece of history that Vegemite fans could treasure for years to come.
You can register to bid on his work in the charity auction via vegemite.com.au/store.