Novocastrians will have first chance to purchase the Mitch Revs-designed Vegemite jars when they hit the shelves in an exclusive pre-sale on Wednesday.
Revs was announced as one of three artists to have work featured on the jars to celebrate Vegemite’s 95th anniversary in September.
As part of the celebration, his original artwork was sold at a charity auction in Melbourne and raised $4000 for the Westpac Rescue Helicopter Service.
The coastal-themed jars will be on sale at The Junction and Marketown Coles on Wednesday, before hitting other stores in coming weeks.
“It’s been such a long time coming,” Revs told the Newcastle Herald.
“I did the design probably three or four months ago and it wasn’t until three weeks ago when I was down in Melbourne for the launch that I could even talk about it.
“It is going to be really nice to finally have it on the shelves and I think everyone else is ready to clean out the supermarkets too.”
Revs joked the jars could be “the cheapest artwork someone will ever get” with the art printed to the jar, not on a label.
The Merewether artist has also inspired a ‘Mitchymite’ burger at Newy Burger Co.
It will be on sale from Wednesday to Sunday and $2 from every burger sold will be donated to the Westpac rescue chopper.
“It’s a week of Vegemite specials,” Newy Burger Co owner Ben Neil said.
“We’ve got the 'Mitchymite' burger, the 'Dirty Revs' fries and then the Vegemite beef pie.
“We stopped at dessert, although we did contemplate it.”