Established in 2006, Design Anthology has developed into a well-known and respected product design studio over the last twelve years.
The firm has enjoyed a year of accolades and design wins but some of the greatest satisfaction for the Newcastle based design agency is in the client responses they receive.
“There’s this really satisfying moment in all our product design projects where we reveal our concept. When we show people what we’ve done with their idea, their faces just light up. You see this glow in their eyes. It’s such a wonderful moment” says Josh Jeffress, Principal Designer and owner of Design Anthology.
This year, they were recognised for their Excellence in Innovation by the Lake Macquarie Business Awards. One of the reasons for Design Anthology’s outstanding achievement is that they have successfully put a clear structure around the innovation process.
While innovation has traditionally been viewed as a complex, fuzzy process that is difficult to define and control, Design Anthology found that their clients were looking for a predictable and explainable method to create exceptional new products.
“We break all our product design projects into seven phases so that our clients always know what we have done, what we are doing now and what is left to do” said Mr Jeffress.
Design Anthology’s client list includes local success stories such as Interceptor, Banlaw and Throatscope as well as industry leaders Orica and CSIRO.
The diversity of the list reflects the relevance and applicability of Design Anthology’s process.
“Most of our clients come to us with really strong ideas for innovative products. We help them to structure the development of those ideas, to prototype them, test them and to prepare them for manufacturing at the desired scale” said Mr Jeffress.
For Mr Jeffress and his team, being acknowledged in the Lake Macquarie Business awards was an affirmation of the success of their design process rather than a specific project.
“We entered the Lake Macquarie Business awards because, as designers, we constantly seek critique. We spend our lives critiquing ideas to find a better way of doing something.
“Entering awards is a way for us to open up our work to some serious assessment by expert judging panels” said Mr Jeffress.
The celebrations didn’t last long for Jeffress and his team. With a long list of ongoing projects, Jeffress was back in the studio at 5am the following Monday preparing the next round of prototypes. “I can’t help it” said Mr Jeffress. “There’s nothing more rewarding than seeing someone’s idea realised in a physical way. We feel privileged to be able to bring ideas to life every day.”